It takes just 20 seconds for a person to make a first impression and everything from their appearance, body language, facial expressions, tone and language plays a part in forming this impression.
Although it takes such a short time for someone to form an impression of you, this is a lasting impression which is why it is considered so important in business to make the best first impression possible.
So why isn’t the appearance and quality of your premises seen in the same light?
No matter what type of business or organisation you are, it is important that you do not underestimate the impact that your premises can have on the impression you give off to visitors, clients and staff.
The same way that someone forms an impression of you as a person, a customer or client goes through this same process when encountering your business’s building, site or premises for the first time.
Your premises will be the first thing they see when parking up and entering your business, so it is important they are making a memorable impression for all the right reasons.
How can your premises help to build your brand?
Ultimately as a business your buildings, premises and facilities are an extension of your brand; if they are not well maintained, this will reflect negatively on your business and vice versa.
Without realising it, you are continually communicating key messages about your brand and your values through the presentation of your facilities.
It is vital that you are keeping all areas of your premises clean, tidy and in good condition, as this all contributes to creating a positive experience for the client, customer and prospects.
This positive experience can only be good for overall brand awareness.
It is not just clients and customers that it is important to impress. By maintaining a clean and quality premises, you are creating an inviting place to work for both your existing staff and ‘pulling in’ potential new members of staff.
Employees will appreciate this attention to detail and will in turn feel proud to work for your business, resulting in increased productivity and a sense of belonging.
With all of this in mind, it’s important to consider what your current premises are saying about you.
Do they encapsulate your vision and values as a business and give this impression to your customers, clients, staff and prospects?
If not, it’s time to make a change.
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